Biography

He is an associate professor at the Polytechnic University of Valencia, in subjects such as Web Analytics, Cybermetrics, SEO, Information Architecture and Usability, in Master on Information Management (MUGI) and Master on Digital Communication and Social Media. He has also been and is a visiting professor at various institutions, such as the Barcelona School of Management (Universitat Pompeu Fabra), INEDE Business School (Catholic University of Valencia), UNED, Open University of Catalonia and PEAKS Business School. He combines teaching and research with consulting and advice on Digital Strategy, Digital Market Analysis, Computational Social Science,  Search Engine Optimization or Academic and Scientific Marketing, having worked for companies such as Google, Planeta DeAgostini, Serikat or MASmedios. He is currently in charge of R+D+i at Metric Salad, a company specialized in Digital Analytics, Big Data, Competitive Intelligence, and Interactive projects and products development.